NOT going viral is the new going viral 🤔
Summary
A rider pitches an unconventional social media philosophy: not going viral is the new going viral. Kareem's 100% not on board. But the guy makes his case with passion, celebrating those obscure posts that barely register any engagement. Think grayscale banjo videos from Arkansas or a friend's fedora selfie with a cheeseburger captioned "Went to Chicago this weekend." There's something swaggy about those four-like posts, he insists. You find them through friends who share the weirdest accounts they follow. It's quiet. Peaceful. The rider vows to lean into the aesthetic, posting weirder and weirder content until he vanishes completely from relevance.
Full Transcript
So what's your take? Not going viral is the new going viral. 100% disagree. I got nothing against the viral people, it's beautiful stuff. I love seeing it. But there's something so swaggy and beautiful to me about finding those posts that no one cares about. I'm talking about some guy that you met in Arkansas one time who's like playing banjo for like five minutes for some reason. It's like grayscale.
How do you find the non-viral content you dig? You know, those people sometimes—you know those people. I feel like friends of mine, we have certain people that we're like, "God, that guy's posts get four likes. They're so weird." Send them around. Sometimes I do look at his post and I'm like, this is nice.
Yeah, it's so quiet. It's so peaceful. It's just like a photo of him and a fedora like eating a cheeseburger and is like, yes, exactly. Went to Chicago this weekend. Exactly. Is that the Chicago Bean? Fun weekend? I would be like, looks so awesome exclamation point. All right, I kind of with this, I'm going to start posting weirder and weirder until I'm gone.